Technical SEO Audit: A Step-by-Step Guide

A technical SEO audit helps you find issues that prevent search engines from crawling and indexing your site. Here’s how to do it yourself.

1. Crawl your site with Screaming Frog or a similar tool

Identify broken links, duplicate content, missing meta tags.

2. Check robots.txt and sitemap.xml

Ensure search engines can access important pages.

3. Analyze page speed

Use Google PageSpeed Insights and Core Web Vitals report in Search Console.

4. Verify structured data

Test rich snippets with Schema.org validator.

Fix the most critical errors first.